Strategic Stakeholder Negotiations
Sales Forecasting & Market Analysis
Team Management and training the team
Product Ideation & Development
Brand & Marketing Plan Creation
Business Development & Growth
Marketing Strategy Implementation
Product Launch & Promotion
Market Trend Tracking
Product Costing & Pricing
Regulatory & Policy Compliance
Business Environment Analysis
Passed MBA(Marketing) in 2006 from George College Dept of Management Studies with 6.93 CGPA
Passed B.Pharm from Himalayan Pharmacy Institute with 60% marks
Work & Experience
• Improved the P&L while controlling budgeting, billing, and incentive programs. • Acquired product registrations from the Directorate of Pharmacy and Medicine (DPM). • Directed the sales and marketing team while interfacing with product management and finance teams. • Achieved 110% of the budgeted objective within the first year through forecasting and stakeholder negotiations. Increased new customer acquisition by growing product awareness in niche markets. • Implemented inventive marketing strategies, such as brand merchandising and product-specific as well as customer-based promotion. Conducted hospital group meetings and consistent online follow up. • Excellently handled and promoted Clariva 500mg (Clarithromycin 500mg) tablets and made it No.1 Brand in Cameroon as per ORG-IMS MAT June 2022 with 13%growth. • Handling a team of 8 medical sales reps. Eliminated performance issues by conducting corrective and preventive action (CAPA) and delivering resources. Facilitated field and classroom training with local business partners. • Surpassed competitors by showcasing product benefits to critical customers during engagement events; highlighted regulatory approvals from WHO, US FDA, and MHRA. • Fostered relationships with key country-wide customers, KOLs, and government stakeholders by performing corporate gifting and coordinating engagement activities. • Optimized product availability by evaluating KPIs, such as country-, region-, and market-specific performance
• • Provided direction to the sales and marketing team while supervising 12 medical sales reps. • Assessed sales forecasts, industry trends, and competitor actions. Assured compliance with national regulations. • Grew team performance by organizing group meetings, engagement events, and hospital visits; provided corporate and online resources while delivering field and classroom training. • Cultivated relationships with KOLs and government representatives. Liaised with product management, marketing, finance, and internal and government regulatory departments. • Formulated bills, salaries, partner commissions, and incentive plans with the finance team.
Developed an innovation pipeline for pain relief, vitamin, and antibiotic products; supervised product ideation, design, launch, and theme-driven marketing while forwarding the complete product lifecycle. Maintained indirect oversight of 2 product executives.• Grew revenue by discerning key industry insights and suggesting new product launches; performed market surveys by leading field representatives. Identified optimal product costs by evaluating production expenses as well as competitor pricing.
•• Increased Sinarest-AF Syrup’s moving annual total (MAT) from 2.7Cr. to 4.9 Cr. INR; Sinarest-AF Drops, MAT val. 2.2 Cr INR to MAT val.3.5Cr. INR within 2 years by marketing a critical product feature within the brand name. • Boosted Sinarest-PD’s MAT from 1.4 Cr. INR 2.3 Cr. INR within 3 years; Sinarest-S, 30K INR to 90Lakh INR despite production shortage by highlighting a key product feature on the visual aid. • Grew brand performance by instituting brand marketing and monitoring in lucrative market segments in collaboration with regional heads. Analyzed the business environment and developed a promotional strategy. • Advanced customer interactions, resource allocation, and continuing medical education (CME). Delivered presentations on internal sales trends and analyses. • Oversaw the first-ever launch of a specific combination drug in the Indian pharma industry through innovative marketing; combination included Levocetirizine, Phenylephrine, Paracetamol, and sodium citrate. • Furthered brand extension and strategy development by creating promotional merchandise to drive product-centric marketing.
Launched marketing Operations in Nigeria Registered products with NAFDADC Introduced Electronic Visual aids
Managed the launch of 4 products across multiple regions in the cardiac, antibiotic, pain relief, and neuropsychiatric portfolios. Led product marketing by formulating literature and visual aids. Handled a team of 2 product executives.
Based at Howrah H.Q. Meeting Doctors cardiologists/Diabetologists/Cardiac surgeons/GP/Anesthetist Generate Prescriptions Meting Pharmacies Making the Product available Generate sales
Third time relaunched a cardiac division Launched First time in India S-Amlodipine/S amlodipine S-Atenolol combination tablets in the assigned territory Meeting Doctors Cardiologists/Diabetologists/GPs Generate Prescriptions Meeting Pharmacies Making the Product available Settled Credit notes Generate sales