Brand Manager | Cipla Generics | Mumbai

Job Description

We are looking to hire a Brand Manager for our India Business – Generics at CIPLA.
  • Reporting to: Marketing Head
  • Sub Function: Product Management / Marketing
  • Function: India Business – Generics
  • CTC: Best in the industry (Depending upon last drawn CTC and experience)

Accountability Cluster / Major Activities:

1) Develop and Implement a marketing plan to achieve sales targets and improve the profitability of the organization
Recommend a marketing mix after analyzing business priorities
Defining the purpose for selecting the brand for the campaign
Develop the marketing plan to execute the campaign
Maintain the expense-to-sale ratio to meet profitability
Regular Training / Cycle meets for the sales team for the effective execution of a particular campaign
2) Improve brand qualitative parameters to gain ranking versus a competitor
Increase market share in the given market through marketing initiatives
Increase placement of the brand in the assigned market
Keep a close eye on competitors’ activities to develop further marketing plans
3) Develop a key opinion leader / key business leader to have an advocate for the brand
Execute relevant programs for engaging the customers
Interaction with customers during fieldwork to understand the need of brands or the current market
To understand the new opportunities in the market
4) Propose/ Execute divisional initiatives for better therapy development
Propose activities that represent the divisional needs
Execute divisional activity with the help of a team
Sales monitoring for the respective brands to monitor the success of initiatives
5) Interact with different stakeholders for speedy execution of the process
Coordination with medical, art, purchase, legal, compliance dept. for the promotional inputs & materials
Vendors Management to get things on time
6) Assess execution of Divisional/brand strategy at ground level for superior performance compared to competitors
To do a regular monthly 5-6 days of fieldwork
Gather insights for future developments
7) Propose product basket extensions as per market opportunity
To undertake market study & identify new product introduction opportunities

Major Challenges

  • Generics pharma market is a mix of organized & unorganized markets, which needs to be balanced with initiatives and engagement
  • Major business influencers are channel partners, who are not necessarily qualified professionals or end consumers

Key Interactions

  • Medical team for medical approval 2 3 times a week
  • Purchase execution of inputs and gifts once a week
  • Art department artworks of inputs once a week
  • The sales team for sales achievements 2 3 times a week
  • Supply chain management once in 15 days for stocks
  • The business development team for new product procurements on a need basis
  • R&D to bring constant innovation to the current product
  • Finance team to manage P&L
  • Planning team on understanding the forecast and better stocks management
  • Agency artworks & campaigns of inputs once a week
  • Publisher scientific inputs once a month
  • KOL / KBL for opinions once a month
  • Vendors’ scientific inputs once a month

Skills & Knowledge

Educational qualifications:
  • Graduate with MBA in the reputed business institute
  • Experience in handling big brands, portfolios & P&L
  • Good understanding of retail activations & consumer brands
  • Should have a fair idea of Digital Marketing and initiatives
Relevant experience:
  • Total 4-6 years in brand management,
  • Initial 1-2 years of sales experience preferred
  • Good communication & interpersonal skills
  • Committed & self-driven individual