Brand Manager | Hyderabad | Biological E | 6.50-14.00 L

Job Description

Brand Manager – Woman & Child Vertical ( Domestic S&M)

  • Own and manage the brand/brand portfolio
  • Define the brand strategy to meet the growth and market share objectives
  • Create brand plans and drive integrated marketing communication based on the plan
  • Partner with the sales leads in achieving the yearly growth, PCPM, and market share targets
  • Program manage the implementation of marketing strategies in the field
  • Work closely with the field force to assess the response to promotional campaigns that were implemented.
  • Analyze market data and fine-tune the marketing strategies accordingly
  • Develop customer relationships, analyze customer behavior and align the branding strategy to the customer needs
  • Train the field force in implementing the marketing strategies in the field
  • Work with external partners including market research partners, and branding partners to implement the strategy identified
  • Define and implement digital engagement models with customers and other stakeholders
  • Drive strategic initiatives (business process improvements, new product introduction, product lifecycle management)

Desired Candidate Profile

  • 3-12 years of experience in Product Management
  • Ability to work with cross-functional stakeholders
  • Ability to drive data-driven decisions
  • Proficiency in MS Excel, MS Powerpoint

Qualification: MBA/PGDM, M.Pharma

Location