Country Brand Manager- Vaccines | Pfizer | Mumbai

Job Description

Job Purpose:

Drive the implementation of innovative brand management practices and programs for assigned brands/portfolio wrt revenue and profitability targets

Key responsibility – Innovative Vaccine brand

Position Responsibilities:

  • Support the strategic planning process for business based on customer insights to enhance penetration
  • Develop innovative impactful promotional programs, activities, and exact events to provide the proper implementation of marketing plans in accordance with promotional cycles and current targets/tasks.
  • Optimally utilize available expenses to drive the same
  • Work on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of the monthly reports.
  • Review IMS, and dashboard, and share the monthly reports with CBL
  • Work with medical and legal team to get appropriate approval for materials
  • Train field force on product knowledge, positioning, and prioritization
  • Control performance of the marketing plan by monthly/quarterly   monitoring of key performance indicators and monthly reporting KPIs to CL
  • Prepare Marketing slides for POA/Reviews and other important meetings
  • Work with Cross-Functional Team to drive brand/portfolio objectives
  • Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Forecast brand performance and track progress toward the target.
  • Monthly field communication on performance, action items for the brand
  • Drive Immunization campaigns and therapy shaping
  • Working with external partners to drive PCV vaccine awareness for consumers
Accountable
  • Brand Plan: a review of brand strategies by CBL/regulatory/legal
  • Campaign Development: Select best fitting modules for country needs
  • Promo Meetings: Manage compliance review of materials
Shared Accountability:
  • Develop a Life cycle Management plan for Brand /Portfolio
  • Long-range forecasting  for the brand (with BU lead and CBL)
  • Develop promotional meetings strategy and drive execution
  • Validate brand-specific messages, design training (w/medical, regulatory)
  • Develop awareness campaigns and congress content (w/ KOLs) in partnership with Medical

Skills / Knowledge / Qualification / Experience:

Skills
  • Ability to work in co-promotion and matrix structure
  • Demonstrates business acumen
  •  Acts decisively
  • Seizes accountability
  • Holds people accountable
  • Grows-others
  • Leads change
  • Self-awareness
  • Commits to “One Pfizer”
Expect candidates to demonstrate these commercial /management competencies
  • Marketing, Customer, and Competitor Insight
  • Marketing Execution
  • Strategic and Operational Business/Marketing Planning
  • Data analysis, interpretation, and communications
  • Performance and Program Metrics
  • Exceptional interpersonal skills
  • Exceptional collaboration/negotiation (customer Marketing roles in the country, FF, RTALs, BU Leads/CM)
  • Exceptional prioritization –among/across brands, resource-constrained context;
  • Vendor management
  • Proficiency in the local language as well as English proficiency
Qualifications & Experience
  • 4- 5 years of marketing/Medical experience
  • Previous experience with Vaccines marketing preferred
  • Master’s degree in management or MBA from Tier I/II or premium institute

Location