Group Product Manager – Econorm | Dr Reddy’s Labs | Hyderabad

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Job Overview

  • Date Posted
    28/08/2022
  • Location (State / UT)
  • Expiration date
    --
  • Experience
    5 Years, 10 Years
  • Gender
    Any
  • Desired Qualification
    Master’s Degree
  • Salary in (₹)
    Negotiable

Job Description

Therapy preferred – Cardio Diabetic, Specialty care, Pain management, Antibiotics.

Top line & Bottom line achievement

– To Drive Mega brand Growth and Performance

– Optimize Promo spend for Desired ROI

– Prepare Brand Wise Quarterly Visual Aid:

  • Brief ad agency on the product
  • Evaluation and selection of draft concept out of 3-4 designs submitted by the agency
  • Evaluate a detailed Visual Aid with the agency before finalization
  • Send the visual for printing
  • Coordinate with printer and logistics vendor to dispatch Visual aid before 1 week of the planned quarter.
– Quarterly communication of Visual Aid to the field force
  • Prepare a business plan (quarterly) booklet for the field which includes the explanation and detailing talk of the visual aid and inputs.
  • Periodical circulars about brand achievement, market trends, etc to keep the field sales team abreast of the current information and motivate them to go for the call.
New Product Launch ( As and when required )
  • Identify potential areas of New Product Launch in the assigned therapy through:
  • ORG CMARC trends
  • Doctor feedback in joint work/ CME/ conferences
  • Field managers feedback
  • Analyze the market potential for the identified new product through historical ORG-CMARC
  • Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume, and right price.
  • Work with finance to validate the profitability/ viability of the product
  • Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head
  • – Coordinate with packaging, and FR&D for product features finalization.
  • – Prepare sales projection and sampling plan for at least 6 months and 1 year from launch.
  • Prepare stock allocation and ensure proper distribution in all geographies through SCM
  • Parallel, finalize promotional activities, input plan, Visual Aid, etc., and work towards a launch as per the agreed timelines with the NPD Project manager.
  • Ensure regional launch meetings for the new product through RSMs.
  • Analyze SMSRC Rx trend and drives leadership position (jump in ranking, growth more than market) for the brand thru field force
Key Personal Attributes:
  • Strong negotiation and influencing skills
  • Networking skills
  • Ability to plan multiple products communication and deliver results according to plan

Qualification: MBA/PGDM