Group Product Manager | Glenmark Pharma | Mumbai

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Job Overview

  • Date Posted
    28/09/2022
  • Location (State / UT)
  • Expiration date
    --
  • Experience
    7 Years, 12 Years
  • Gender
    Any
  • Desired Qualification
    Master’s Degree
  • Salary in (₹)
    Negotiable

Job Description

  • Brand Management Brand Plan Analyze internal and external data,
  • Do primary and secondary research, Set Brand Objectives, and Formulate Brand Strategies – Positioning, Segmentation, and Targeting. Brand Mix, Action Plans.
  • Brand Performance – Growth, Market Share as per the objectives defined.
  • Analyzing the brand’s performance through internal and external data, identifying issues, validating the strategies, and course correction if required.
  • Budgeting and Sales Forecasting – Product History, Market Opportunity Analysis, Setting Financial Objective( primary & ORG) for the Brands as per the division’s needs, preparing the promotional budget as per the marketing plan.
  • Successful new product launch
    • Preparing launch Calendar,
    • Coordinating with the Business Development team/ R&D/Medical/ Packaging/Production Planning/Legal – Brand Registration/Distribution/ Training.
    • Preparing launch plan – pre-launch, launch, post launch
    • Launching to Field Force
    • Roll out to the Doctors
    • Follow up post-launch – monitoring prescribers, Rx, secondary sales, and availability.
  • Driving implementation along with an effective feedback mechanism
  • Effectively demonstrate in meetings/field work the right way to communicate the campaign to the customers,
  • Constant contact with the Field force and line managers, monitoring and sharing success stories, good feedback formats with suitable deadlines, and course corrections if any.
  • Maintaining Sales/Expense Ratio Marketing Tracker – maintaining a format brand-wise, month-wise, and Performance card – Sales data, Input – Expense data, Course Correction in case of mismatch of S/E ratio, Give Mthly review to MGL.
  • Team Player & must shoulder divisional responsibilities when required.
  • Planning promotional activities/ CMEs.