Group Product Manager | Glenmark Pharma | Mumbai

Job Description

• Brand Management Brand Plan Analyze internal and external data,
• Do primary and secondary research, Set Brand Objectives, and Formulate Brand Strategies – Positioning, Segmentation, and Targeting. Brand Mix, Action Plans.
• Brand Performance – Growth, Market Share as per the objectives defined.
• Analyzing the brand’s performance through internal and external data, identifying issues, validating the strategies, and course correction if required.
• Budgeting and Sales Forecasting – Product History, Market Opportunity Analysis, Setting Financial Objective( primary & ORG) for the Brands as per the division’s needs, preparing the promotional budget as per the marketing plan.
• Successful new product launch
  • Preparing launch Calendar,
  • Coordinating with the Business Development team/ R&D/Medical/ Packaging/Production Planning/Legal – Brand Registration/Distribution/ Training.
  • Preparing launch plan – pre-launch, launch, post launch
  • Launching to Field Force
  • Roll out to the Doctors
  • Follow up post-launch – monitoring prescribers, Rx, secondary sales, and availability.
• Driving implementation along with an effective feedback mechanism
• Effectively demonstrate in meetings/field work the right way to communicate the campaign to the customers,
• Constant contact with the Field force and line managers, monitoring and sharing success stories, good feedback formats with suitable deadlines, and course corrections if any.
• Maintaining Sales/Expense Ratio Marketing Tracker – maintaining a format brand-wise, month-wise, and Performance card – Sales data, Input – Expense data, Course Correction in case of mismatch of S/E ratio, Give Mthly review to MGL.
• Team Player & must shoulder divisional responsibilities when required.
• Planning promotional activities/ CMEs.