Group Product Manager – Multi Therapy | Zydus | Mumbai

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Job Overview

  • Date Posted
    May 23, 2023
  • Location (State / UT)
  • Expiration date
    August 13, 2024
  • Experience
    7 Years, 12 Years
  • Gender
  • Desired Qualification
    Master’s Degree

Job Description

Roles and Responsibilities:

Key Result Area:

  • To handle various brands in the same product portfolio
  • To achieve the market share objectives of the brands
  • To enhance the prescription base and prescriber base
  • To develop marketing plans
  • To identify and introduce new products to increase sales and profitability
  • To formulate trade offers and incentives to achieve budgeted sales
  • To monitor product-wise contribution and pricing to maximize profits of the division
  • To devise timely promotional inputs for field personnel and trade to create awareness
  • Fieldwork to gather Information about the market and Competitors
  • To maintain an A:S ratio for key brands
  • KOL development and engagement program within the prescribed budget
  • Budgeting and allocation of resources.
  • Brand review primary, secondary analysis, ORG & CMARC analysis, course correction
  • Aligning strategies to divisional business plans for medium and long term
  • Identifying and evaluating entry barriers for existing and new products
  • Enhancing In-clinic effectiveness
  • Customer connect and customer database
  • Training and Development of field force
  • Coordinate amongst various CFTs for miscellaneous issues resolution and strategy implementation

Assessment and Planning of Work:

  • 70% of the work is Individually driven in the field of strategy formulation, input designing, data analysis, and timely delivery of inputs at locations.
  • 30% of the work is division and field personnel related

Problems/ Key Features:

  • Procuring necessary primary and secondary data
  • Management of Promotion plan within assigned budget
  • Implementation of strategies at the level of field
  • Comprehending the impact of inputs from the feedback received from the field
  • Conceptualizing and designing inputs in the mature stage of PLC to get doctors’ attention
  • Ensuring right & adequate communication & thus bringing focus & prioritization internally at all levels towards therapy/brand portfolio
  • Devising tools & competitive strategies
  • Optimization resources to enhance ROI

Competencies Required:

Technical Competencies:
  • Ability to set the necessary marketing strategy for creating required push and pull in the market to enhance the presence of the company brand.
  • Continuously evaluates sales data and information including competitive brand information and monitors own brand performance versus competition.
  • New brand launches based on the overall business focus & strategy
  • Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources.
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Knowledge of ethical marketing.
  • Knowledge of launching new products, and increasing product portfolios.


External Contacts:
  • Manufactures- For the production of existing and New products
  • Advertising agency for designing and execution of Promo inputs
  • Gift vendors for procurement of compliments
  • Printers for Co-ordination to ensure quality and timeliness are met with
  • Distributors For Sale & Market Feedback
Internal Contacts:
  • GMS – For Production related issues, New Products, and Cost reduction.
  • Field – For Sales Planning, Market feedback
  • Market Research – For market data
  • Central Purchase – for raising gift items and print inputs PRs.
  • Legal – For Trade mark related queries
  • Regulatory – for various regulatory issues
  • Finance – For Profit Plan working, Budgeting.
  • Medical Department for medical query, launch plan, and promotion theme approval
  • IT for web-related brand activity
  • Corporate communications for Press release

Desire Candidate Profile:

Qualification: M.Pharma, MBA/PGDM in Marketing

Experience: 7-12 Years