Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations
Prescription audit for Abbott brands and other competitors’ brands
To create and update a customer list having a specified number of doctors/chemists (Trade) as per the therapy/product requirement and maintain the same in physical/electronic format.
Identifying potential towns and appointing distributors and customers (trade) in line with the business philosophy
Business generation & development:
Achieve monthly, quarterly, half-yearly, and yearly Sales targets by promoting companies products ethically to customers as per the business plan
Having science base discussions with doctors and chemists for the promotion of products in the clinic and at the chemist’s place
Organizing Camps (CME) as per the division strategy and customer’s need
Facilitate the process of successful new product/products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic/trade promotion and feedback to the company
Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:
100% coverage of Doctors.
Customer Call average as per the customer management plan of the division/therapy.
Market intelligence collection, retailer-level inventory management calls as per the product profile, and marketing strategy of the therapy/division.