Job Overview
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Date PostedSeptember 30, 2022
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Location (State / UT)
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Expiration date--
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Experience4 Years
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GenderAny
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Desired QualificationMaster’s Degree
Job Description
- Brand differentiation within the Therapy space
- Achieve brand Sales and EI targets
- Undertake a minimum of 15 days of fieldwork to capture insights and field feedback
- Prepare monthly reports analyzing market trends, competitor sales, and Abbott forecasts
- Conduct research as per the brand need and therapy requirements (on the advice of the marketing planning manager)
- Key Information Areas to be Developed through market research:
- Current and Future Potential Assessment of Target Molecules within Government Setups in India
- Current Landscaping at All India Level and Local purchase by key accounts, State Governments, Other Government hospitals if any; Price points, Volume purchases, etc.
- Future Landscaping (Next 2-3 years); How the purchase pattern is expected to grow or de-grow over the next few years, How the paradigm is going to be shifted on account of Changing Govt. Policies
- Decision-making process in each of the key accounts: How the decision-making process flows from bottom to top and role at each level along with the timeline required, What are the key factors that are of importance when taking a decision for inclusion of a molecule and brand Perceptions of Target specialties
- Current treatment pathways and protocols that are followed by the clinicians and usage of various Crystalloid vs Colloids.
- Unmet needs in existing molecules that are available in the market • Ensure process/ task adherence
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
- Effectively coordinate with other functional areas within the organization e.g. Medical, Training, Promo team, Supply Chain, Finance, etc.
- Making a list of upcoming orders, coordinating with the institution team, preparing required documents, maintaining complete data and closing the loop
- Work with cross-functional teams to execute the work for the division/ project
- Use company reports/ data to analyze sales and stocks activity
- Coordinate with different departments to gain perspective, including Trade, Supply chain, Sales, Medical, and Purchase
- Monitor in-clinic and out-clinic activities and evaluate work output for KAMs (Key Account Managers)
EDUCATION / SKILLS / EXPERIENCE
Experience: 4+ years
Education: Graduate in Science / Pharmacy
Skill: Excellent Communication Skills
- Demonstrates creativity, innovation, and drive for results