Job Overview
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Date PostedSeptember 6, 2022
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Location (State / UT)
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Expiration dateAugust 7, 2024
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Experience7 Years, 12 Years
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GenderAny
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Desired QualificationBachelor Degree, Master’s Degree
Job Description
Product Manager – CardioVascular
Roles and Responsibilities
Collaborate: Regular cross-functional meetings
- Domestic Marketing Team
- International Sales Team
- Research & Development
- Field visits with the domestic team
- Regulatory team
- Production team
Sales Training
- Design Training Material for the Sales team (Inputs, Ready ref, Product ppt, etc)
- Hands-on Workshop for Sales Team
- Train them on the etiquette of handling a device during the Dry Demo.
- Designing of Role Plays & case studies
- Procedure-wise training on products
Design & Develop Marketing Inputs
- Artwork for Labels & Packaging
- Brochures – Content, Artwork, Specifications
- Newsletters – Content & Artwork
- Magazines -Content & Artwork
- Catalogs – Content & Artwork
Campaigns
- Cardiovascular Workshop
- Patients awareness camps
- Designing tools for campaigns
- Tracking Customer feedback
- Measure performance against the goal (ROI)
Customer Engagement
- Observership Program
- Advisory board meetings
- Hands-on Workshop for upcoming surgeons
- CME on anorectal & colorectal procedures
- In-house Conference ( Cardio Meeting)
- Skill enhancement programs
Customer Visits
- Fieldwork in the International market along with the sales team to understand the product response & to get first-hand information to identify customer needs and understand new product markets
- Submission of detailed field visit report and analysis
- Post-visit activities
Relationship with External Partners
- Fieldwork and product and procedure training of authorized onboard channel partners
Brand Plan
Align the Brand Plan with Overall Corporate Strategy, Identification of Target Surgeons /accounts, In-depth information on the customer behavior and preferences, Positioning of the brand, Develop Product Name, LOGO & Tagline, Content Developing marketing increases both visibility and reputation, Content for Website, Marketing toolkit, Implementation/ Tracking & Adjustment.
Product Launch
- Evaluation of products from thought leaders with feedback forms
- Creation & designing of strategy, tools, and inputs for Launching New products in different Markets
World Congress Participation
- Design Invitation Letter for the conference
- Create artwork on Stall walls
- Design relevant inputs for the event
- Arraniging Symposium by enganing Global KoLs
- Record relevant case videos to be displayed
- Vendor Identification & Creation
- Designing the artwork and content of the “Thanks Giving “mail for all the participants who have attended the booth.
Market Trend Analysis & Competitive Intelligence
- Compile information on Competition products, specifications, brochures, marketing tools, and inputs (Global Market Survey)
- Details Conference, CME & Symposiums conducted by the competition
- Identification of World congress pertaining to CardioVascular
- Mapping of activities done by new entrants.
Qualification: B.Sc/B.E/MBA
Experience: 7-12 Years