Product Manager | Mumbai/Hyderabad | Dr Reddy’s Laboratories | 5.00-14.00 L

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Job Overview

  • Date Posted
    28/08/2022
  • Location (State / UT)
  • Expiration date
    --
  • Experience
    2 Years, 7 Years
  • Gender
    Any
  • Desired Qualification
    Master’s Degree
  • Salary in (₹)
    5,00,000 - 14,00,000

Job Description

Therapy preferred – Cardio Diabetic, Specialty care, Pain management, Antibiotics.

Top line & Bottom line achievement

– To Drive Mega brand Growth and Performance

– Optimize Promo spend for Desired ROI

– Prepare Brand Wise Quarterly Visual Aid:

  • Brief ad agency on the product
  • Evaluation and selection of draft concept out of 3-4 designs submitted by the agency
  • Evaluate a detailed Visual Aid with the agency before finalization
  • Send the visual for printing
  • Coordinate with printer and logistics vendor to dispatch Visual aid before 1 week of the planned quarter.
– Quarterly communication of Visual Aid to the field force
  • Prepare a business plan (quarterly) booklet for the field which includes the explanation and detailing talk of the visual aid and inputs.
  • Periodical circulars about brand achievement, market trends, etc to keep the field sales team abreast of the current information and motivate them to go for the call.
New Product Launch ( As and when required )
  • Identify potential areas of New Product Launch in the assigned therapy through:
  • ORG CMARC trends
  • Doctor feedback in joint work/ CME/ conferences
  • Field managers feedback
  • Analyze the market potential for the identified new product through historical ORG-CMARC
  • Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume, and right price.
  • Work with finance to validate the profitability/ viability of the product
  • Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head
  • – Coordinate with packaging, and FR&D for product features finalization.
  • – Prepare sales projection and sampling plan for at least 6 months and 1 year from launch.

Qualification: MBA/PGDM