Therapy Business Manager | Abbott GI Prima | Bilaspur

Job Description

Area Business Planning:

• Plan for the monthly and quarterly business.
• Plan for Trade activation business and overall sales
• Plan demand generation and fulfillment
• Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations
• To create and update a customer list having a specified number of chemists (Trade) as per the therapy/product requirement and maintain the same in physical/electronic format.
• Identifying potential towns and appointing distributors and customers (trade) in line with a business philosophy

Business generation & development:

• Achieve monthly, quarterly, half-yearly, and yearly Sales targets by promoting companies products ethically to customers as per the business plan

• Organizing Camps (CME) as per the division strategy and customer’s need

• To carry out activations across trade and clinics for brand visibility

• To plan and conduct merchandising and sampling activity as per Division strategy.

• Facilitate the process of successful new product/products launch in the territory by undertaking correct identification and targeting customers for the new product, meeting them at pre-determined intervals, effective in clinic/trade promotion and feedback to the company

• Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:

a. Customer Call average as per the customer management plan of the division/therapy.

b. Market intelligence collection and retailer-level inventory management call as per the product profile and marketing strategy of the therapy/division.

Brand Management:

• Ensuring the visibility of Abbott brands on retailer’s outlets as a part of the brand promotion strategy
• To plan and attend Retail meets, Market Blitz, etc for sales growth
• Generate POBs for Abbott brands as per the business plan.
• Make maximum productive calls every day
• Recommend the appointment of a party as a distributor after evaluating its commercial standing, creditworthiness, and personal assets.
• Ensure that stock and sales statements have been sent by the distributors on due dates.
• Ensure that the claims of the distributors are settled by the company within specified time limits
• Customer Management:
• Ensuring the scheme on Abbott Products as per company norm are communicated to the customer for business generation and updating customers’ knowledge on Abbott brands
• Updating the customer / Doctor list as per the business strategy
• Generating primary orders as per the business strategy
• Execute trade activation / retail royalty program and then other Rewards and Recognizitation for trade and consumer
• Train supervise and coach the Distributor & staff to ensure the implementation of business strategies and programs
• Train supervises ISR / Distributor Sales Force and Trainee Professional Sales Manager in the implementation of company strategies.
• Audit and approve claims of breakages and expiry as per financial authority vested in you by the company.