Marketing Manager | Aculife Healthcare | Ahmedabad

Job Description

Roles and Responsibilities

• Prepare marketing strategy for the assigned group of products
• Develop a strategic business plan for the group of products in collaboration with the marketing & sales department
• Ensure that the operational marketing plan is in line with an overall marketing plan and prioritize to achieve the sales targets
• Prepare marketing collaterals for the branding of the new product & prepare a plan, budget and
• executing the launch of the products in coordination with the internal team, sales team, and marketing team.
• Identify target audiences, plan marketing activities to achieve volume estimations, review products and execute promotions to ensure product movements.
• Liaise closely with field force to access the response to and suitability of current promotional material
• Carry out field visits to ensure the implementation of the marketing strategy
• Evaluate customer feedback and need-gap analysis for the product improvement
• Analysis, review, and study of competitor intelligence reports/findings and industry trends
• Provide overall directions to develop new markets and strengthen the existing ones in coordination with a sales team
• Monitor sales trends and product movement analysis
• Analyze business potential, and support the conceptualization and execution of strategies to drive sales, monitor competitor activities, and devise effective countermeasures.
• Achievement of objectives (sales target, market share,…) for the group of products
• Manage Product group image & reputation, ensure maximum brand visibility, and capture optimum market share
• Ensuring successful participation in national and international tradeshows, exhibitions & organizing events like CMEs, seminars, etc.

Desired Candidate Profile

• Experience: 15 + Years in Pharma Product Management in Superspeciality
• Qualification: B.Pharma/ B.Sc. + MBA