Hospital Business Manager – Diagnostic | Cipla | Delhi

Job Description

Purpose:

Drive the Trade, Institutional, Corporate Hospitals, and Government business by creating KOL/KBL and handling of competition, and identifying the market dynamics in order to generate annual targeted business through customer engagement.

Roles and Responsibilities:

• Select Potential Hospitals / Laboratories / Doctors and Customers
• Target customers like KOL/KBL Drs, Pathologists, Technicians, PROs, Purchase officers, and CEOs of institutions for better hold over the business
• Ensure the availability of key products at such institutions
• Engage the KOL & KBLs as per the given goals
• Develop the secondary customers
• Develop brand image & leverage for the diagnostics product basket
• Ensure brand matrix productivity through effective business planning & market updates
• Control the Sales return and expiry
• Manage the profitability of the business through priority products as directed by HO

Desired Candidate Profile

• Good communication, & Presentation skills & Good sound knowledge in the Diagnostics domain or pharmaceutical sales experience in the Cardio-diabetic segment, and willingness to work in Diagnostic sales
• Good communication, & Presentation skills & Good sound knowledge in the Diagnostics domain.
• 3-9 Years’ sales experience in Diagnostic sales
• Individual Contributor role

Skills: Diagnostics, Molecular Diagnostics, IVD, Invitro Diagnostics, Point of Care Devices, Business Development, Rapid Diagnostics

Interview Preparation:

Interview Questions – Medical Representatives

Role & Responsibilities of Medical Representative