Lead Business Engagement & Analytics(SFE) | Dr Reddy’s Labs | Hyderabad

Job Description

Summary of the Role:

• Create Business Value through transformation and creating solutions by combining data, design thinking, applied statistical methods (data modeling/ Ml), and tech.
• Data-driven design for various GTM / product Initiatives (channel expansion, brand acquisitions., etc.)
• Drive companywide digital transformation touching 7,000+ field employees through problem identification, solution designing, and implementation.

The incumbent will focus on a consulting and solution-oriented approach, developing strategies to identify and approach specific verticals/segments and lay down execution plans. In this role, you will need to build first-in-industry or best-in-class practices to enable sales transformation.

This is a critical role within the DRL landscape, with purview and responsibilities covering both business and product GTM priorities. In this role, you will work closely with a range of internal stakeholders, including product designers, product managers, engineers, sales & marketing colleagues, and the DRL leadership team. This role is set up for highly motivated individuals looking to expand their stakeholder management, data, and analytics experience (statistical modeling) and business transformation experience with opportunities to get deeply involved in Data & Analytics strategy and execution.

The incumbent will be responsible for:

• Supporting Cluster Heads/Commercial Heads within GG India with data & analytics clustering, segmentation, exception analytics, and brand effectiveness leveraging internal and external data to drive effective GTM / product strategies.
• Identify areas to create tangible business impact through defining new solutions/processes based on market fit, performing internal/market analyses, refining product use cases, characterizing user personas, evaluating the healthcare tech competitive landscape, and defining DRL sources of competitive differentiation.
• Spearhead product development, especially for early-stage concepts– this will include designing high-fidelity product wireframes, gathering market input to assess and refine product-market fit, and collaborating with application and platform product owners on product development sprints.
• Holistically support top priorities in product operations, such as internal problem-solving sessions, leadership review meetings, joint product, and go-to-market (GTM) sessions, and product demo refinement efforts.
• Closely engage the GTM (sales and marketing) in support of GTM efforts, including preparing internal sales pitches, facilitating internal sales enablement activities, and supporting upsell and cross-sell opportunities.

Business Understanding:

• Ability to combine insights from multiple sources, comprehend and articulate key takeaways. and learnings.
• In-depth understanding of the pharma business models sales & marketing. process, market trends, project management, and analytics.

Technical Skills:

• Business Diagnostics and Analytics
• Working Knowledge of Statistics (Regression, Clustering, Decision Tree, etc.)
• Working Knowledge of Python / SFA / SQL (good to have), Advanced Excel, and Power Bi (good to have)
• Project/program management skills, Market trends analysis, and implications by triangulating internal and external data.

Education & Experience: 

• Engineering Graduate / MBA (Business Analytics, Marketing, and Strategy) with a minimum of 6-10 years of exposure in Data analytics /Consultancy/ Strategy/ Pharma portfolio management

Operating Network:

Internally

– 1 OR 2 subordinates

– India Head

– Vertical Heads,

– Head Comm. Ex

– Head Marketing. Ex

– Head – Analytics &

– SF Design

– Head SF Ops

–  Head – Finance

External:

– Data & Analytics Partners

– Research firms

Education/Qualification: Graduation/Post Graduation

Location: Hyderabad, Telangana, India