Chief Manager Marketing | Piramal CPD | Mumbai

Chief Manager Marketing (Category Manager) 

Drive Key Business Agenda:

• Plan & deliver business objectives for the brand(s) assigned Monthly & Annual BTL/ ATL input Planning & Monitoring
• Regular Monitoring of the brand’s key parameters and off-take trends to ensure better planning
• Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to achieve Business Targets & Management Goals.
• Market Share Target: Equal focus on products & brands across branches in the respective zone for the achievement of growth targets as per the business plan and Market Share objectives set for the Zone.
• Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies

Develop and implement Marketing plans:

• Develop & implement marketing plans which address brand requirements – short-term & long-term Develop and implement the communication strategy for the brand.
• Conceptualize & implement 360° marketing programs.
• Handling (Advertisement, media, research, activation) agencies for timely execution of tasks given and ensuring compliances and metrics.
• Driving Digital campaigns/activations for the brand
• Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.
• Visual Merchandising: Effective execution of ATL&BTL activities, and product display support.

Generate Market Insights

• Lead & generate MIS on brand(s) assigned, category, competition, and trade at regular intervals so as to result in effective brand management.
• Lead and generate strong consumer insights for NPD and powerful communication of the brand. Market intelligence and continuous follow-up of competitor activities,
• Coordinate with the Regional Sales Manager to understand brand performance and provide support to meet respective targets.

People Management and Development

• Lead, recruit, grow and retain high-caliber talent to build competitive teams.
• Empower team members to move across existing opportunities and take on responsibilities independently