Hospital Business Manager | Cipla | Chandigarh

Job Description

Job Purpose

Manager – Market Access is responsible for maximizing business opportunities in the  Reimbursement for Cipla Limited brands in India.  The role holder is responsible for managing the key accounts in the reimbursement sector and in including management of the overall commercial performance of the institutional business and developing key relationships. He/she is responsible for working with the sales team and cross-functional Cipla stakeholders to ensure the appropriate level of support for an account, including the identification and development of additional revenue opportunities.

Accountabilities

• Develop the strategic plan for institutional sales in the Reimbursement accounts for the region by taking a short, mid, and long-term view of the business
• Track tenders released by Reimbursement accounts and collaborate with institutional teammates to respond in a timely manner
• Stay updated about changes in terms and conditions, criteria for selection of products, and competitor mapping with public bodies like Health Ministry – Secretary and Joint Secretary  (Health), CGHS Directorate, Board Members of Railways, Director General Armed Force Medical Store, Medical Commissioner, ESIS and international agencies helping state-wise purchase
• Demonstrate analytical skills to understand the formularies of accounts and create a penetration plan for formulary inclusions
  • Liaise with internal medicine and marketing teams for conducting scientific meetings at accounts
  • Create account mapping dockets and penetration plans for the assigned accounts
• Responsible for generating business from KOL & KBL customers
• Analyze business analytics to explore market trends and develop strategies to compete with competitors

Education Qualification

• Pharm. / B. Sc

Relevant Work Experience

3-4 years of experience in Key Account Management – Market access /Govt Institutional Sales is preferred