Product Manager Atarax | Dr Reddy’s | Mumbai

 –         To Drive Mega brand Growth and Performance

–          Optimize Promo spending for Desired ROI

–          Prepare Brand Wise Quarterly Visual Aid:

o    Brief ad agency on the product

o    Evaluation and selection of draft concept out of 3-4 designs submitted by the agency

o    Evaluate a detailed Visual Aid with the agency before finalization

o    Send the visual for printing

o    Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.

–          Quarterly communication of Visual Aid to the field force

o    Prepare a business plan (quarterly) booklet for the field which includes the explanation and detailing talk of the visual aid and inputs.

o    Periodical circulars about the brand’s achievement, market trends, etc to keep the field sales team abreast of the current information and motivate them to go for the call.

o    Conduct Quarterly briefing sessions of .5 – 1 day in each zone to ASMs on brand communication/ inputs.

o    Monthly planned visits to select areas for review meetings to further reinforce brand communication.

–          Promotional Material; i.e. LBL, Inputs, etc on a timely basis for effective marketing

o    Allocate promotional budget brand-wise and promotional mode wise

o    Plan for quarterly inputs and mode of inputs

o    Vendor selection

o    Negotiate with multiple vendors for cost-effective input selection

o    Coordinate with selected vendors on agreed time, quality, and quantity supply of inputs.

o    Allocate inputs geography-wise.

o    Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation

Continuous monitoring of the planned activities and reorganization of promoting initiatives to improve cost without affecting the top line.

Identify potential areas of New Product Launch in the assigned therapy through:

ORG CMARC trends

Doctor feedback in joint work/ CME/ conferences

Field manager’s feedback

Analyze the market potential for the identified new product through historical ORG-CMARC

Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume, and right price.

Work with finance to validate the profitability/ viability of the product

Present the idea post clearance from finance to NPD and  get a project manager assigned by the NPD Head

–          Coordinate with packaging, and FR&D for product features finalization.

–          Prepare sales projection, and sampling plan for at least 6 months – 1 year from launch.

–          Prepare stock allocation and ensure proper distribution in all geographies through SCM.

–          Parallel, finalize on promotional activities, input plan, Visual Aid, etc. and work towards a launch as per the agreed timelines with the NPD Project manager.

–          Ensure regional launch meetings for the new product through RSMs.

–          Analyze SMSRC Rx trend and drives leadership position (jump in ranking, growth more than market) for the brand thru field force

Key Skills :

·         Strong negotiation and influencing skills

·         Networking skills

·         Ability to plan multiple products communication and deliver results according to the plan

·         Ability to run specialized programs for top KOL KBL end to end for better impact on marketing activities.

Qualification: B.Pharma