Associate Vaccine | Abbott | Delhi

Job Description

Role & Responsibilities:

Area Business Planning:

• Plan for the monthly and quarterly business.
• Plan for Trade activation business and overall sales
• Plan demand generation and fulfillment
• Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations
• Prescription audit for Abbott brands and other competitors’ brands
• To create and update a customer list having a specified number of doctors/chemists (Trade) as per the therapy/product requirement and maintain the same in physical/electronic format.
• Identifying potential towns and appointing distributors and customers (trade) in line with the business philosophy

Business generation & development:

• Achieve monthly, quarterly, half-yearly, and yearly Sales targets by promoting companies products ethically to customers as per the business plan
• Having science base discussions with Doctors and chemist for the promotion of product in the clinic and at the chemist’s place
• Organizing Camps (CME) as per the division strategy and customers’ need
• To carry out activations across trade and clinics for brand visibility
• To plan and conduct merchandising and sampling activity as per Division strategy.
• Facilitate the process of successful new product/products launch in the territory by undertaking correct identification and targeting customers for the new product, meeting them at pre-determined intervals, effective in clinic/trade promotion and feedback to the company
• Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:
• 100% coverage of Doctors. Customer Call average as per the customer management plan of the division/therapy.
• Market intelligence collection, retailer-level inventory management calls as per the product profile, and marketing strategy of the therapy/division.

Brand Management:

• Ensuring the visibility of Abbott brands on retailers’ outlets as a part of the brand promotion strategy
• Make maximum productive calls every day
• Recommend the appointment of a party as a distributor after evaluating its commercial standing, creditworthiness, and personal assets.
• Ensure that stock and sales statements have been sent by the distributors on due dates.
• Ensure that the claims of the distributors are settled by the company within specified time limits.

Customer Management:

• Ensuring the scheme on Abbott Products as per company norm are communicated to the customer for business generation and updating customers’ knowledge on Abbott brands
• Updating the customer / Doctor list as per the business strategy
• Generating primary orders as per the business strategy
• Execute trade activation / retail royalty program and then other Reward and Recognization for trade and consumer
• Train supervise and coach Distributor & staff to ensure the implementation of business strategies and program
• Train supervises ISR / Distributor Sales Force and Trainee Professional Sales Manager in the implementation of company strategies.
• Audit and approve claims of breakages and expiry as per financial authority vested in you by the company.

QUALIFICATIONS

Experience

3+ years in specialty segment is desirable
Experience of selling premium brands is essential

Required Qualification

B. Pharm / M. Pharm / M.Sc. candidates preferred. Other graduates with management qualification

PREFERRED EXPERIENCE

•   A consistent record of achieving Pharmaceuticals sales objectives
• Demonstrated ability to build relationships with KOLs and thought leaders

Interview Preparation:

Interview Questions – Medical Representatives

Role & Responsibilities of Medical Representative