Brand Manager | Abbott – ANI | Mumbai

Product Management, Sales & Marketing
Maharashtra
July 25, 2023
Full Time
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Job Overview

  • Date Posted
    July 25, 2023
  • Location (State / UT)
    Maharashtra
  • Expiration date
    February 12, 2026
  • Experience
    4 Years
  • Gender
    Any
  • Desired Qualification
    Master’s Degree, Bachelor Degree

Job Description

Core Responsibilities

  • Building strong marketing programs to drive engagement with the target audience – consumers / HCPs. Execute with help of cross-functional teams. Tracking and measuring the impact of the Marketing Programs.
  • Managing the creative agencies so as to develop brand communication. While also focusing on A&P spending and related provisions.
  • Support and drive sales – work in close partnership with the sales/ trade team to ensure marketing programs are driven consistently and in a high-quality manner.
  • Liaise with Market Research agencies to gather insights from consumers so as to evolve relevant brand communication strategy
  • Follow due diligence in the documentation and ensure OEC SOPs are followed.

QUALIFICATIONS

Education
  • Graduate in Science / Pharmacy.
  • MBA/PGDBA in Sales and Marketing
Experience/Background
  • Proven track record of organizing National level meetings of KOLs (e.g. Expert Input Forum, Scientific Symposia, etc.)
  • Successful record of establishing new categories/concepts/needs among physicians or end users.
  • Should be excellent in interpersonal, influencing, and negotiation skills
  • Proven track record for designing, implementing, and tracking the impact of creative marketing programs through the sales force.

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