Manage sales activities including organizing, developing, and maintaining a region capable of achieving Galderma’s sales objectives, under the supervision of the Sales & Marketing Manager – A&C.
Job Requirement
Education: Bachelor in Business Management & MBA in Marketing
Work Experience: Minimum 5- 6 years continuous experience in marketing Aesthetic Derma products, diagnostic equipment, high-end surgical equipment, medical devices, and ortho equipment
Required pre-requisite skills/experience for this position: Proficiency with MS Office in an NT/Windows environment and familiarity with sales tracking and reporting software.
Skills & Attributes Requirement
Strong experience and interest in how technology and systems can support internal control effectiveness and efficiency
Solid understanding and experience with internal control frameworks
Strong analytical skills include the ability to spot, assess and address risk, materiality, and interdependencies and translate it into impact analysis for financial reporting and recommendations for improvement
Strong communication skills presenting internal control and risk matters in an understandable way across various forums and levels of the organization with the right level of detail.
Strong oral and written communication skills, including sound presentational skills
Excellent organizational and interpersonal skills and Adaptable to working in a fast-paced, ever-changing environment
Flexibility in resolving issues and addressing changing priorities
Roles & Responsibilities:
Marketing Plan
Scan external and internal environment, and draft marketing plan for allocated products.
Develop KOL building activities and support their marketing needs, to improve the market share, meet the sales targets and ensure profits for allocated products.
Support team and ensure execution excellence of marketing campaigns.
Translate brand elements into plans and go-to-market strategies
Develop strategies and manage marketing campaigns across, print, and broadcast on online platforms to ensure that products and services meet customers’ expectations, and to build the credibility of the brands.
Roll out market research studies for key projects to identify effective promotional campaigns & get the new brand launch strategy/communication right – to meet the requirements of the target audience, gain strategic insights & communication testing for new launches.
Build long-term strategies for future launches.
Promotions
Manage and maintain all product promotional materials like brand literature and collaterals according to necessary company guidelines.
Effectively build product visibility by reviewing and interpreting market responses to facilitate product improvement and contribute towards the growth of the brand.
Roll out the marketing strategy for the field force.
Monitor and review promotions, and local campaigns to capture higher market shares and drive sales for the allocated products.
Develop/ cascade the brand positioning through the brand communications rolled out to the internal/ external customers.
Manage the budget for advertising and promotional items.
Validate the marketing strategies, to strengthen the presence of the company through scientific initiatives and networking with KOLs to understand their scientific needs
Field Support
Liaise with Medical & Regulatory; respond to queries of field staff on product knowledge.
Provide timely motivational communication to the field staff and understand their queries.
Provide guidance to the field representative team in implementing the marketing strategies & key brand communications & promotional activities.
Gauge market feedback and follow up on the successful implementation of promotional plans, communication, and activities.
Analyze sales forecasts and relevant financials and report on product sales.
Conduct fieldwork to gain primary customer feedback.
Establish contact with regional counterparts of the assigned portfolio, exchange marketing information migrate best practices to improve the overall market share of Galderma India.
Analyze training needs, liaise with the medical team, design, and support training programs to upgrade field skills in both product knowledge and scientific communication skills.
New Product Launch
Analyze market research data and identify gaps in the product portfolio.
Draft and present proposal for new product launch and execute launch plan to launch new products to increase market share.
Develop targeted brand communication based on the market research carried out to understand prescription behavior.
Coordinate the launch program with external customers as well as employees.
Liaise with MTO, Medical, Regulatory, Finance, and Distribution to emerge with quality products supported by appropriate scientific evidence maintaining Galderma standards.
Involve in packaging decisions at the company from the early stages as packaging is a unique marketing tool that provides customers with cues & clues at the point of purchase and during usage.
Business results
Liaise with MTO, Regulatory, and Finance to explore opportunities and avenues to improve profit contribution.
Lead critical activities such as HCP Promotion, KOL and Congress Planning and execution, AOR and vendor management, budget tracking, identification of best practices, MLR, POA, tactical brand planning, digital strategy, NPP and identity, execute and tracking core brand tactics.
Contribute to collating, compiling of documents and submitting reports, and liaising with the corporate team to gain global learnings.
External
Liaise and coordinate with external agencies, vendors, etc. for various promotional campaigns, launch plans, and various marketing activities.
Monitor market trends, and competitors’ activities.
