Chief Manager Marketing (Category Manager)
Drive Key Business Agenda:
- Plan & deliver business objectives for the brand(s) assigned Monthly & Annual BTL/ ATL input Planning & Monitoring
- Regular Monitoring of the brand’s key parameters and off-take trends to ensure better planning
- Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to achieve Business Targets & Management Goals.
- Market Share Target: Equal focus on products & brands across branches in the respective zone for the achievement of growth targets as per the business plan and Market Share objectives set for the Zone.
- Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies
Develop and implement Marketing plans:
- Develop & implement marketing plans which address brand requirements – short-term & long-term Develop and implement the communication strategy for the brand.
- Conceptualize & implement 360° marketing programs.
- Handling (Advertisement, media, research, activation) agencies for timely execution of tasks given and ensuring compliances and metrics.
- Driving Digital campaigns/activations for the brand
- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.
- Visual Merchandising: Effective execution of ATL&BTL activities, and product display support.
Generate Market Insights
- Lead & generate MIS on brand(s) assigned, category, competition, and trade at regular intervals so as to result in effective brand management.
- Lead and generate strong consumer insights for NPD and powerful communication of the brand. Market intelligence and continuous follow-up of competitor activities,
- Coordinate with the Regional Sales Manager to understand brand performance and provide support to meet respective targets.
People Management and Development
- Lead, recruit, grow and retain high-caliber talent to build competitive teams.
- Empower team members to move across existing opportunities and take on responsibilities independently