Country Brand Manager – Oncology | Pfizer | Mumbai

Job Description

Job Purpose:

This position is a part of the India Oncology team & will be responsible for designing and executing brand strategy. The role will involve developing promotion, cycle campaigns & briefing & coordinating with the field force for promotional strategy. The cornerstone for successful implementation of programs will be guided by a focus on Channel Optimization & Activation & Performance Analysis

This is an individual contributor role.

Role & Responsibilities:

Strategic:

• Life cycle management for existing brands and new launch preparation
• Develop the strategic roadmap for the portfolio of the Oncology business
• Drive  brand plan & run a scoping exercise for multi-channel marketing initiatives through customer insights on basis of disease and market understanding
• Leverage analytics to assess current & future business trends & deploy plans to accelerate business growth & mitigate risks
• Financial accountability of brands in the portfolio – revenue, promotional budgets, and profitability

Operational:

• Define the implementation plan for the brand strategies & monitor the SLAs with various stakeholders- both internal and external
• Design creative marketing and promotional campaigns and cascade them to the desired customer by providing appropriate training to the sales force in order to maximize the impact of marketing activities and return on investment
• Liaison with external agencies to deliver initiatives for the brand
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives
• Periodically plan and utilize Marketing budget by allocating resources for required products with the objective of maximizing return on marketing expenditure
• To provide timely and pertinent inputs to the Sales team in order to maintain/improve the health of the brand with the objective of achieving market share, sales, and profits in line with specified objectives
• Develop and sustain scientific relationships with key opinion leaders
• Undertake regular Field visits to understand the implementation of marketing plans and obtain customer insight

Compliance:

• Ensure compliance with the processes & conformity to Pfizer policies in the execution of brand Strategies
• Work in collaboration with the Medical & Marketing team to validate the content developed
• Run periodic risk assessment checks & define a mitigation plan for the programs/campaigns being implemented
• Adhere to the guidelines laid down by the Regulators while designing the brand campaigns

Basic Qualification:

• MBA Marketing
•  5-8 years of experience in Brand/Product management, preferably in Oncology or other Super-specialty Innovative therapy area

Relevant Experience:

• Good understanding of the Indian Healthcare market/pharmaceutical industry
• Ability to work in a matrix organization
• Ability to develop and execute structured project plans
• Requirement for compliance to the highest ethical standards
• Sound understanding of multi-channel marketing and stakeholder engagement