Country Brand Manager | Pfizer | Mumbai

Job Description

Country Brand Manager, Key Accounts Management

Job Purpose:

• Responsible for brand-level planning that maximizes patient impact and delivers against financial objectives across One Pfizer brands within Key Accounts, while the overall accountability remains with the CBL. A business sub-segment is a geography, key accounts, category brand, or portfolio.
• Manages Account-based Marketing across all categories and even non HCP initiatives.
• Owns the budget and execution of programs as part of the tactical plan.

Responsibilities:

• Provide local insights and brand feedback to Account Managers, Brand Leads / Category Leads
• Create and execute account level Marketing plans
• Lead the Cross-Functional Team to drive portfolio objectives and One Pfizer Objectives
• Coordinate with Category Brand Managers for training/launch across the Account Management team
• Coordinate with Category Brand managers/CBL for marketing activities and budgets for key Accounts.
• Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
• Develop partnerships with Medical Partner and Solution team.
• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
• Collaborate with partners to broaden access to our innovative drugs (Patient Groups, NGOs, etc)
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress toward the target for all the brands across Pfizer.
• Develop Account brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
• Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
• Train Field Force on product positioning and prioritization
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Accountable

• Account level success of brand strategies by Sales/marketing/regulatory/legal
• Campaign Development: Select best fitting modules for account-level marketing
• Promo Meetings: Manage compliance review of materials

Shared Accountability

• Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BSAM Lead and BU Leads and Mktg. Lead)
• Long-range forecasting (with the leadership team)
• Revenue adjustments, as needed (with the leadership team)
• Develop promotional meetings strategy and drive execution
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns, and congress content (w/ KOLs) in partnership with Medical, Brand managers/CBL of categories

Product Complexity

• Participates in Launch Strategies
• Designs and participates in growth product strategies, location level, and account level leadership
• Designs and drives strategies for foundational products
• Works closely with the SAM Lead and CEBM, CBL of various categories

Partners with the following team members, Medical (Overall and SAM Solution partner), Legal, Regulatory, Access, Sales, GCO, and BAI

Qualifications & Experience

• 4-8 years of Product/Brand Management experience
• Understanding of Hospital business, Key Accounts
• MBA Required