Drive the implementation of innovative brand management practices and programs for assigned brands/portfolio wrt. revenue and profitability targets
Key responsibility – Innovative Vaccine brand for Adult indication.
Responsibilities:
Support the strategic planning process for business based on customer insights to enhance penetration
Develop innovative impactful promotional programs, activities, and exact events to provide a proper implementation of marketing plans in accordance with promotional cycles and current targets/tasks.
Optimally utilize available expenses to drive the same
Work on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly reports.
Review IMS, dashboard and share the monthly report with CBL
Work with medical and legal teams to get appropriate approval for materials
Train field force on product knowledge, positioning, and prioritization
Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs to CL
Prepare Marketing slides for POA/Reviews and other important meetings
Work with Cross-Functional Teams to drive brand/portfolio objectives
Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
Forecast brand performance and track progress toward target
Monthly field communication on performance, action items for the brand
Drive Adult Immunization campaigns and Adult Vaccination shaping
Working with external partners to drive PCV vaccine awareness for new Moms
Accountable
Brand Plan: a review of brand strategies by CBL/regulatory/legal
Campaign Development: Select best fitting modules for country needs
Promo Meetings: Manage compliance review of materials
Shared Accountability
Develop a Life cycle Management plan for the Brand /Portfolio
Long-range forecasting for the brand (with BU lead and CBL)
Develop promotional meetings strategy and drive execution
Validate brand-specific messages, design training (w/medical, regulatory)
Develop awareness campaigns and congress content (w/ KOLs) in partnership with Medical
