DGM – Corporate Branding | Sun Pharma | Mumbai

Job Description

DGM – Corporate Branding – Female Candidates Preferred

Position Summary:

• Position: DGM, Corporate Brand, Sun Pharma
• Years of Experience: 8-10 Years
• Grade: G8

The Position:

The individual would be responsible for planning & executing Sun Pharma’s corporate brand interventions. He/she will report directly to the Corporate Marketing Head, India Business. This is a new position & the candidate shall have the opportunity to setup his/her own team of managers.

Critical outcomes of this role:

• Translate corporate brand strategy into marketing campaigns ~ ATL & BTL
• Design, plan & execute brand interventions/campaigns related to Sun Pharma corporate brand
• Coordinate with multiple agencies for creative development & media management
• Liaise with CHC Digital marketing team to activate & implement digital plans for corporate brand
• Liaise with CMI team to assess corporate brand’s equity across touch points & stakeholders
• Work closely with Corporate Comms team to translate brand strategy into digital content
• Develop annual corporate marketing plan with creative agency & take alignment of key decision makers
• Develop new brand properties that help strengthen Sun Pharma’s corporate brand imagery
• Identify opportunities for corporate branding within existing activations aimed at doctors & trade
• Ensure compliance of corporate brand guidelines in all marketing & packaging material

Desired Candidate Profile:

• Minimum 4 years professional experience in managing corporate brands
• Product marketing experience at FMCG companies will be a plus
• Educational Qualification: MBA (Premier B-Schools)
• Exposure to consumer communication development & ATL planning is a must
• Experience of collaborating with external creative & media agencies
• Execution excellence & coordination skills
• Strong communication & influencing skills