Senior Scientific Writer | Galderma | Hyderabad

1. E-Commerce Accounts Vendor Management

• Onboard new e-commerce vendors agree to their terms & conditions and increase the overall e-commerce umbrella channel.
• Plan & manage strategic business plan with e-commerce vendors for an entire year on aspects like product category planning, sales forecast, product inventory, supply forecasting, etc.
• Review strategic plans on a monthly or quarterly basis.
• Project sales region-wise along with inventory requirements & give analysis to business heads to undertake necessary marketing & sales plans.
• Follow up with the e-commerce vendor for PO, appointment & confirm outstanding due before the new PO is supplied to the vendor.
• Administer everyday activities at the e-commerce platform and develop efficient eCommerce strategies to maximize channel growth.
• Managing listing on Marketplaces (Amazon, Flipkart) Pure Play E-com (Nykaa, Purplle), and E-pharmacies (1MG, Pharmeasy & Netmeds).
• Keep looking for emerging E-com sites and ensure partnership with them and listing on Galderma brands.

2. Driving E-Commerce Sales Targets

• Responsible for the delivery of the online sales plans and contribute to the regular re-forecasting process throughout the year.
• Produce seasonal product sell-through analysis.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities with e-commerce platforms.

3. Driving ROI Driven E-Commerce Marketing Campaigns

• Ensure catalog maintenance, relevant product images, product communication & A+ content is up to date on all the platforms.
• Develop e-commerce platform-wise marketing strategy in line with Brand Marketing/ Business Goals and evaluate the Pre ROI of all the marketing spends.
• Coordinate with brand team & agency for marketing content creation for all campaigns and take relevant approvals as per SOP.
• Monitor & track the e-commerce marketplace about illegal brand products or products sold in any grey market.

4. Planning & Evaluating Digital Media Campaigns

• Effectively plan & develop digital media campaigns to meet marketing & business strategies.
• Implement & track the campaigns on a regular basis on various digital media channels.
• Ensure optimum results which meet set KPIs and calculate Pre ROI & Post ROI of all campaigns.
• Build an understanding of the latest media innovations and implement those relevant to marketing/business objectives.

5. Cross Business Collaboration

• Work with the brand team for creative and campaign launches on e-commerce platforms.
• Work with the supply chain team to ensure stocks are aligned as per sales target and location-wise.
• Work with the finance team to align consumer discounts, promo, and other marketing expenses.

Skills & Attributes Required:

• Ability to practice techniques related to web merchandising or online retailing and online sales.
• E-commerce sales management, account management, and growth development.
• Able to handle margins, negotiations, and platform advertising
• Have a strong understanding of e-commerce and advertising metrics.
• Expert understanding of different technological components of online commerce.
• Knowledge of database creation, search engine optimization tactics, data mining, and security issues.

Job Requirement:

• Education: Bachelor’s degree in marketing or business or similar and a master’s degree would be an added advantage.
• Work Experience: Minimum 6-10 years of continuous experience in e-commerce management, marketplace management, and digital marketing.
• Required pre-requisite skills/experience for this position: Proficiency with MS Office suite & strong experience across e-commerce business management, account management & driving sales.