Global Brand Manager | Novo Nordisk | Bangalore

Job Description

The position:

• The Individual would be responsible for tactical implementation, aligned with global brand strategy.
• This includes updating and certification of global promotional, and communication materials, and approval hereof.
• To support the GLP-1 marketing team,  presentations and ad hoc deliverables are part of essential teamwork.
• The candidate should excel in internal and external stakeholder management.
• Planning and execution of the Multichannel Engagement (MCE) strategy of the brand is a key responsibility.
• An active role is required for the upkeep and improvement of the Veeva portal.
• The candidate should have good analytical skills to generate market insights and performance data. In addition, you will have the following responsibilities.
• Utilize knowledge of competitor products, trends, and activities to create effective product differentiation which enhances brand plans, tactics, and product positioning.
• Provide guidance to affiliates for implementation of their local MCE plans.
• Support preparation and update of brand newsletters; patient support materials; sales training materials and drive cycle release meetings.
• Support in better practice sharing amongst affiliates, business areas, and regions in Novo Nordisk.

Required Qualification & Experience

• Graduate degree in Pharma (B. Pharm), Science/Biotechnology (B.Sc), Engineering (B.Tech)
• Master’s Degree (preferably in Marketing) from a well-recognized institute

• 5+ years of overall experience preferably in Pharmaceutical Marketing/Medical Affairs/Sales/Brand Management/Project Management, with at least 3+ years of experience in Product/brand marketing /management
• Experience in chronic disease therapy area is preferred
• Experience in brand strategy & tactical plan development and implementation
• Strong experience in planning & execution of the Multichannel Engagement (MCE) strategy
• Cycle material development and their application to maximize brand performance
• Strong collaboration with brand teams, affiliate teams, and other internal stakeholders
• Ability to translate complex topics into simple and efficient communications and develop storylines for presentations etc.
• Strong communication skills and content writing skills
• Strong strategic and analytical capabilities, with demonstrated experience in analyzing complex data sets, collecting data, and effectively synthesizing the analytics/data to form a complete, cohesive picture
• Technical skills: MS PowerPoint, MS Excel, and MS Word is a must