Group Product Manager | Abbott – EPD | Mumbai

Marketing Head/GPM, Product Management, Sales & Marketing
Maharashtra
May 22, 2023
Full Time
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Job Overview

  • Date Posted
    May 22, 2023
  • Location (State / UT)
    Maharashtra
  • Expiration date
    --
  • Experience
    4 Years, 6 Years
  • Gender
    Any
  • Desired Qualification
    Master’s Degree

Job Description

Role & Responsibilities:

  • Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
  • Achieve top-line, market share, and bottom-line targets for the brands assigned
  • Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
  • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
  • Analyze market conditions and forecast sales on a regular basis
  • Monitor ROI on brand strategies
  • Monitor competitor activities
  • Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
  • Develop and implement Annual Operating Plan for the brand portfolio
  • Undertake fieldwork to capture insights
  • Effectively collaborate with the sales team and cross-functional stakeholders for a buy-in of strategies to internal customers and ensure strong implementation of designed strategies
  • Actively drive engagement with the sales team – conduct CSM and other sales meetings to drive excitement
  • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
  • Effectively coordinate with other functional areas within the organization e.g. Medical, Training, Promo team, Supply Chain, Finance, etc.
  • Lead Divisional initiatives that are of significant impact on the business/organization
  • Buddy to new brand managers in the team
  • Mentor/Guide to management trainees in the team

QUALIFICATIONS

Education

  • Graduate in Science / Pharmacy.
  • MBA/PGDBA in Sales and Marketing from Good Institute

Experience/Background

  • 4-6  years experience in Brand Management
  • Experience in successful product launch/s with differentiation
  • Activation experience using differentiated promotional channels
  • Patient acquisition programs experience if any
  • Preferably from the Top 20 companies in the IPM or MNC

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