Group Product Manager – Econorm | Dr Reddy’s Labs | Hyderabad

Job Description

Therapy preferred – Cardio Diabetic, Specialty care, Pain management, Antibiotics.

Top line & Bottom line achievement

– To Drive Mega brand Growth and Performance

– Optimize Promo spend for Desired ROI

– Prepare Brand Wise Quarterly Visual Aid:

• Brief ad agency on the product
• Evaluation and selection of draft concept out of 3-4 designs submitted by the agency
• Evaluate a detailed Visual Aid with the agency before finalization
• Send the visual for printing
• Coordinate with printer and logistics vendor to dispatch Visual aid before 1 week of the planned quarter.

– Quarterly communication of Visual Aid to the field force

• Prepare a business plan (quarterly) booklet for the field which includes the explanation and detailing talk of the visual aid and inputs.
• Periodical circulars about brand achievement, market trends, etc to keep the field sales team abreast of the current information and motivate them to go for the call.

New Product Launch ( As and when required )

• Identify potential areas of New Product Launch in the assigned therapy through:
• ORG CMARC trends
• Doctor feedback in joint work/ CME/ conferences
• Field managers feedback
• Analyze the market potential for the identified new product through historical ORG-CMARC
• Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume, and right price.
• Work with finance to validate the profitability/ viability of the product
• Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head
• – Coordinate with packaging, and FR&D for product features finalization.
• – Prepare sales projection and sampling plan for at least 6 months and 1 year from launch.
• Prepare stock allocation and ensure proper distribution in all geographies through SCM
• Parallel, finalize promotional activities, input plan, Visual Aid, etc., and work towards a launch as per the agreed timelines with the NPD Project manager.
• Ensure regional launch meetings for the new product through RSMs.
• Analyze SMSRC Rx trend and drives leadership position (jump in ranking, growth more than market) for the brand thru field force

Key Personal Attributes:

• Strong negotiation and influencing skills
• Networking skills
• Ability to plan multiple products communication and deliver results according to plan

Qualification: MBA/PGDM