Brand Management Brand Plan Analyze internal and external data,
Do primary and secondary research, Set Brand Objectives, and Formulate Brand Strategies – Positioning, Segmentation, and Targeting. Brand Mix, Action Plans.
Brand Performance – Growth, Market Share as per the objectives defined.
Analyzing the brand’s performance through internal and external data, identifying issues, validating the strategies, and course correction if required.
Budgeting and Sales Forecasting – Product History, Market Opportunity Analysis, Setting Financial Objective( primary & ORG) for the Brands as per the division’s needs, preparing the promotional budget as per the marketing plan.
Successful new product launch
Preparing launch Calendar,
Coordinating with the Business Development team/ R&D/Medical/ Packaging/Production Planning/Legal – Brand Registration/Distribution/ Training.
Preparing launch plan – pre-launch, launch, post launch
Launching to Field Force
Roll out to the Doctors
Follow up post-launch – monitoring prescribers, Rx, secondary sales, and availability.
Driving implementation along with an effective feedback mechanism
Effectively demonstrate in meetings/field work the right way to communicate the campaign to the customers,
Constant contact with the Field force and line managers, monitoring and sharing success stories, good feedback formats with suitable deadlines, and course corrections if any.
Maintaining Sales/Expense Ratio Marketing Tracker – maintaining a format brand-wise, month-wise, and Performance card – Sales data, Input – Expense data, Course Correction in case of mismatch of S/E ratio, Give Mthly review to MGL.
Team Player & must shoulder divisional responsibilities when required.
