Group Product Manager/Sr GPM | Eris Oaknet | Mumbai

Job Description

Role Purpose:

• The product manager is responsible for achieving the pre-determined sales volume targets, unit targets, growth, EI (Evolution Index), profits (Gross Margins & Contribution after Marketing), and market share objectives for assigned brands through designing, developing & executing appropriate marketing strategies and tactics under directions of senior leadership and Marketing head.
• The PM should follow through to effective implementation of all marketing initiatives for the respective Tx / Brands and oversee implementation through JFW in select markets and territories.

.Key Deliverables of the Job Task Dimensions/Importance:

Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions

• Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
• Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
• Data Analysis and Data Mining lead to facilitating marketing decisions

Market Intelligence10%

Development of Brand Development Strategy:

• Preparation of marketing mix
• Development of Brand positioning/ Product differentiation techniques
• Managing Brand life cycle

Strategic Planning/ Problem Solving & Decision Making 50%

Development of marketing activities and product promotional campaigns (marketing programs)

• Usage of analytical tools to identify problems and make decisions
• Customer Segmentation & targeting
• Design & Development of Promotional inputs
• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms, etc

Development of brand positioning, communication strategies, and promotional tools & inputs

• Development/ Usage of communication Strategy & tools
• Train the field force in using these in-clinic communication drivers

Direct marketing and promotional activities to most opportunistic market segments to maximize penetration

• Explore/ Identify potential market segments & new frontiers
• Leverage new business opportunities/ business alliances
• Saliency-based input planning

Liaison3%

Developing Customer Relation Activities in influencing decision-makers / influencers:

• Key customer Development (CRM activities)
• Interaction & Negotiation with customers directly through customer visits

CRM5%

Driving implementation through the sales team

• Training of sales force for implementation of promotional strategy, USPs, etc
• Review the effectiveness of strategies, tools, etc
• Feedback from internal customers (employees, line managers, etc.)
• Interaction with colleagues (phone calls, personal interaction, meetings, etc)
• Travel to locations to oversee the implementation of marketing programs

Implementation2%

Review of financial budgets, return on investments, etc.:

• Maximise Gross Margins & contribution from the assigned portfolio
• Tactical interventions including line extensions for maximizing profits

Cost Optimisation3%

Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals, etc.

Compliance2%

Networking/Self-Learning & Development:

• External Networking
• Self-learning and development to understand contemporary practices, future evolution, etc