Group Product Marketing Manager | Aculife Healthcare | Ahmedabad

Job Description

Roles and Responsibilities

• Prepare marketing strategy for the assigned group of products
• Develop a strategic business plan for the group of products in collaboration with marketing & sales
• department
• Ensure that the operational marketing plan is in line with an overall marketing plan and prioritize to
• achieve the sales targets
• Prepare marketing collaterals for the branding of the new product & prepare a plan, budget and
• executing the launch of the products in coordination with the internal team, sales team, and marketing
• team.
• Identify target audiences, plan marketing activities to achieve volume estimations, and review
• products and execute promotions to ensure product movements.
• Liaise closely with field force to access the response to and suitability of current promotional
• material
• Carry out field visits to ensure the implementation of the marketing strategy
• Evaluate customer feedback and need-gap analysis for the product improvement
• Analysis, review, and study of competitor intelligence reports/findings and industry trends
• Provide overall directions to develop new markets and strengthen the existing ones in
• coordination with a sales team
• Monitor sales trends and product movement analysis
• Analyze business potential, and support the conceptualization and execution of strategies
• to drive sales, monitor competitor activities, and devise effective countermeasures.
• Achievement of objectives (sales target, market share,…) for the group of products
• • Manage Product group image & reputation, ensure maximum brand visibility, and capture
• optimum market share
• • Ensuring successful participation in national and international tradeshows, exhibitions &
• organizing events like CMEs, seminars, etc.

Desired Candidate Profile

• Only Candidates who worked in Pharmaceuticals Industry can apply with
• Excellent communication skills in English (Mandatory)

Relevant Experience: More than 10 years