Manager – Commercial | Pfizer | Mumbai

Job Description

Position Summary:

• Responsible for a brand plan that maximizes patient impact and delivers against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. A business subsegment is a geography, brand or portfolio managed as part of a broader accountability owned by a CBL.
• Manages a sub-segment of the category.
• Owns the budget and execution of programs as part of the tactical plan.

Responsibilities:

• Provide local insights and brand feedback to Brand Lead / Category Lead
• Lead Cross-Functional Team to drive brand/portfolio objectives
• Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
• Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc)
• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
• Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress toward the target
• Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
• Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
• Train Field Force on product positioning and prioritization
• Partner with Medical to educate KOLs on emergent medical research and differentiated product
  attributes

Accountable:

• Brand Plan: a review of brand strategies by Sales/marketing/regulatory/legal
• Campaign Development: Select best fitting modules for country needs
• Promo Meetings: Manage compliance review of materials

Shared Accountability:

• Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
• Long-range forecasting (with the leadership team)
• Revenue adjustments, as needed (with the leadership team)
• Develop promotional meetings strategy and drive execution
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns and congress content (w/ KOLs) in partnership with Medical

Product Complexity:

• Participates in Launch Strategies
• Designs and participates in growth product strategies
• Designs and drives strategies for foundational products

Organizational Relationships:

• Provide the primary contacts that this position will have interaction with as a regular part of the position’s responsibilities.
• Include any above country interactions / external (outside of Pfizer) interactions as appropriate.
• Works closely with the CBL in a player-coach working relationship. Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI

Skills / Knowledge / Qualification / Experience

5-8 years of relevant Product Management experience

MBA Marketing required

Expect candidates to demonstrate these commercial /management competencies –

• Insight – Applying
• Strategy & Planning – Applying
• Execution – Applying
• Innovation – Learning
• New Asset – Learning
• Data Analysis – Applying
• Metrics – Learning
• Matrix management – Applying
• Market Access – Learning

Qualifications

Must-Have

• High School Diploma or GED and 2+ years of experience.
• Experience in Marketing, digital marketing, and commercials.
• Great attention to detail.
• Good interpersonal skills.
• Bachelor’s Degree.
• Ability to solve routine problems and convey issues constructively.

Nice-to-Have

• Bachelor’s Degree.
• Ability to solve routine problems and convey issues constructively.
• Ability to make basic decisions with an understanding of the consequences.
• Understanding of both the pharma industry and scientific academic research environments.
• Knowledge of commercial processes or business analytics processes.