Marketing Manager – Gynec | Eris Lifesciences | Ahmedabad

Job Description

Marketing Manager – Gynec Therapy

Locations: Mumbai

Job Responsibilities:

• Develop and execute brand roadmap to maximize business value through internal and external stakeholders
• Lead the design, development, and execution of product launch-related activities like campaigns, social media outreach, etc.
• Analyze market research reports of product performance and competitor data to suggest plans for prioritization, pricing, change in branding strategies, and product segmentation
• Act as brand champion to create enthusiasm and focus internally and with external customers and agencies
• Regularly evaluate the progress of brand against preset objectives in terms of market share, prescription share, reach, and penetration
• Undertake feasibility analysis through market research and analyzing data for new opportunities within existing product portfolio as well as new areas
• Study the product performance, monitor RoI on brand strategies, and forecast sales and market share
• Ensure the implementation of promotional and marketing activities is in line with the organizational policies and associated regulatory norms
• Manage the processes for collection of feedback on products from internal and external stakeholders and ensure that the feedback is translated into marketing requirements and incorporated with product development
• Coordinate with the manufacturing and marketing teams to ensure a forward-looking product integration strategy and to avoid duplicate development efforts
• Build and maintain relationships with Key Opinion Leaders (KOL) to promote company products and build the company brand for better brand awareness, industry connect and facilitating sales growth

People Management:

• Conduct target goal-setting workshops with the Product Managers to enable goal cascade in line with the department’s objectives
• Coordinate with HR and provide support to identify right candidates for the vacancies in the team
• Recommend training required on new and existing products and therapy areas and ensure the development of high-potential
• Prepare development plans for low-performing team members and provide support to improve their performance
• Hold regular communication meetings with the team to share performance updates and resolve issues
• Drive engagement and build a culture of high performance and meritocracy by recommending promotions for the right candidates

Education Qualifications & Experience:

• B.Pharm. (Candidates with an MBA are preferred)
• 12-16 years of experience in a similar role in Pharma and Skills related:
• Technical knowledge about Pharmaceutical products/Industry
• Understanding of target population, market & industry
• Strong business acumen, knowledge of the latest marketing trends, etc.
• Product Knowledge
• Analytical Skills
• KOL Management

Knowledge And Skills:

• Functional/Domain Related:
• Technical knowledge about Pharmaceutical products/Industry
• Business acumen
• Analytical skills
• Behavioral :
• Excellent Communication Skills
• People Management Skills
• Result Oriented
• Creativity

Behavioral Skills:

Operational Planning
Excellent Communication Skills
People Management Skills
Result Orientation
Creativity

Critical attributes/qualities:

Negotiation skills, Co-ordination, leadership, problem-solving, result orientation, Analytical ability, Interpersonal skills, Computer literate, Marketing Strategy, Data Analysis, Brand Promotion, Market Research