Marketing Planning Manager | Abbott | Mumbai

Product Management, Sales & Marketing
Maharashtra
May 27, 2023
Full Time
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Job Overview

  • Date Posted
    May 27, 2023
  • Location (State / UT)
    Maharashtra
  • Expiration date
    --
  • Experience
    4 Years, 6 Years
  • Gender
    Any
  • Desired Qualification
    Bachelor Degree, Master’s Degree

Job Description

Main Purpose of Role

  • Achieve brand MS%, Sales, and Division Margins to build enduring and profitable  brands for Abbott
  • Responsible for building a portfolio by identifying, launching, and managing brands in identified therapeutic segments
  • Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
  • Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
  • Formulation and execution of customer-centric and insight-driven marketing strategy:
    • Deliver innovative promotional mix on the differentiated platforms to enhance customer experience
    • Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force
  • Bring in Innovation and evaluate to implement digital initiatives for the brand/portfolio
  • Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio
  • Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio
  • Strong execution drive – Build strong connections with field force and ensures quality delivery of planned activities.
  • Develop and ensure implementation of Brand Plans post approval from all key stakeholders
  • Drive global, and regional interaction and other cross-functional teams where applicable
  • Ability to work with other members of the team with sharing and openness to ideas. Also working cross-functionally with the Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory, and other departments

Education Qualification:

Science Graduate, MBA in Marketing from Good Institute in General Management

Experience:

  • 4-6  years experience in Brand Management
  • Experience in successful product launch/s with differentiation
  • Activation experience using differentiated promotional channels
  • Patient acquisition programs experience if any
  • Preferably from the Top 20 companies in the IPM or MNC

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