Medical Representative | Bayer | Kolkata

Job Description

Purpose:

The Medical Representative has the responsibility:

• to promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory
• to execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implementing off-clinic promotional activities assigned to specific target Customers and thereby improving Customer relationship
• to adhere to local regulations, industry, and company policies and code of conduct

ROLE AND RESPONSIBILITIES:

• Achieve sales, volume, growth, market share, and listing targets for assigned brands
• Plan, orchestrate, and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using the right content based on HCP needs & priorities
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts
• Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies
• Self-develop on the latest medical/clinical knowledge, brand strategy and tactics, competitive landscape, and standard platforms in order to challenge the status quo
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business
• Comply with local regulations, industry, and company policies and code of conduct
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring the Phased distribution of orders such that he completes 40% targets by the 15th of every month

Desired Candidate Profile:

• Bachelor’s Degree in any discipline (Any advanced qualification is a plus).
• Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record
• Strong interpersonal, communication, and team skills
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)
• Excellent command (both oral and written) of the local native language
• English language skills are a plus
• Energetic, Enthusiastic, self-driven, organized & willing to work extensively in the field

Qualification: B.Pharma, MBA/PGDM