Medical Representative – Critical Care | Cipla | Ludhiana

Job Description

Purpose:

Achieve the tertiary and secondary business of the division in the respective territory and therapy by managing relationships with the key stakeholders viz. doctors & chemists and by creating prescriptions by marketing the company brands and providing superior customer service thereby achieving the company’s overall Business targets for the division in India.

Key Accountabilities:

• Achieve the Sales targets by brand marketing against the plan for the year
• Being aware of Primary business orders and stock position at Stockists and create plans for liquidation of the stock and Monitoring Secondary billing
• Maintain the standard Call Average and Chemist Average of concern division as stipulated
• Categorize the doctors based on the potential and maintain the Visit Frequency of A++, A+, A, and B and provide differentiated services
• Update the Must See List (MSL) regularly by identifying the uncovered doctors and dot doctors
• Update the Daily Call Report (DCR) on a regular basis for recording the days fieldwork
• Create and follow Call Planner & monthly Travel Plan
• Develop and continuously enhance In-clinic Effectiveness for driving better results and increasing prescriptions
• Manage customer relationships for continued engagement of Key support customers

Relevant experience:

• minimum 1 to 3 years of experience in the Pharmaceutical industry with Critical Care experience [ Injectables/antibiotics/antimalarials]
• Experience in the same industry. Pleasant and confident body language
• Good communication skills; Need to have operating knowledge of computers & smartphones/ tablets
• The candidate should be ready to travel extensively

Interview Preparation:

Interview Questions – Medical Representatives

Role & Responsibilities of Medical Representative