Product Management | Zydus Lifesciences | Mumbai | 12.00-18.00 L

Job Description

No of Openings – 10

Roles and Responsibilities:

• To handle various brands in the same product portfolio
• To achieve market share objectives of the brands
• To enhance prescription base and prescriber base
• To develop marketing plans
• To devise timely promotional inputs for field personnel and trade to create awareness
• Fieldwork to gather Information about the market and Competitors
• To maintain A:S ratio for key brands
• KOL development and engagement program within prescribed budget
• Budgeting and allocation of resources.
• Brand review primary, secondary analysis, ORG & CMARC analysis, course correction
• Aligning strategies to divisional business plan for medium and long term
• Identifying and evaluating entry barriers for existing and new products
• Enhancing In-clinic effectiveness
• Customer connect and customer data base
• Training and Development of field force
• Coordinate amongst various CFTs for miscellaneous issues resolution and strategy implementation

Desire Candidate Profile:

Technical Competencies:

• Ability to set the necessary marketing strategy for creating required push and pull in the market t enhance the presence of the company brand.
• Continuously evaluates sales data and information including competitive brand information and monitors own brand performance versus competition.
• New brand launches based on the overall business focus & strategy

Behavioral Competencies:

Analytical Skills, Decision Making, Planning & Organizing, Strategic Thinking, Performance Focus, Customer Focus, Communication, Interpersonal Effectiveness and People Development