Product Manager | Dr Reddy’s Laboratories | Mumbai, Hyderabad

Job Description

Key Responsibilities:

Top line & Bottom line achievement

– To Drive Mega brand Growth and Performance

– Optimize Promo spending for Desired ROI

– Prepare Brand Wise Quarterly Visual Aid:

• Brief ad agency on the product
• Evaluation and selection of draft concept out of 3-4 designs submitted by the agency
• Evaluate a detailed Visual Aid with the agency before finalization
• Send the visual for printing
• Coordinate with printer and logistics vendor to dispatch Visual aid before 1 week of the planned quarter.

– Quarterly communication of Visual Aid to the field force

• Prepare a business plan (quarterly) booklet for the field which includes the explanation and detailing talk of the visual aid and inputs.
• Periodical circulars about brand achievement, market trends, etc to keep the field sales team abreast of the current information and motivate them to go for the call.

New Product Launch ( As and when required )

• Identify potential areas of New Product Launch in the assigned therapy through:
• ORG CMARC trends
• Doctor feedback in joint work/ CME/ conferences
• Field managers feedback
• Analyze the market potential for the identified new product through historical ORG-CMARC
• Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume, and right price.
• Work with finance to validate the profitability/ viability of the product
• Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head
• – Coordinate with packaging, and FR&D for product features finalization.
• – Prepare sales projection and sampling plan for at least 6 months and 1 year from launch.

Qualification: MBA/PGDM