Product Manager | Meril Lifesciences | Mumbai

Apply Now

Job Overview

  • Date Posted
    06/09/2022
  • Location (State / UT)
  • Expiration date
    --
  • Experience
    7 Years, 12 Years
  • Gender
    Any
  • Desired Qualification
    Bachelor Degree, Master’s Degree
  • Salary in (₹)
    Negotiable

Job Description

Product Manager – CardioVascular

Roles and Responsibilities

Collaborate: Regular cross-functional meetings

  • Domestic Marketing Team
  • International Sales Team
  • Research & Development
  • Field visits with the domestic team
  • Regulatory team
  • Production team

Sales Training

  • Design Training Material for the Sales team (Inputs, Ready ref, Product ppt, etc)
  • Hands-on Workshop for Sales Team
  • Train them on the etiquette of handling a device during the Dry Demo.
  • Designing of Role Plays & case studies
  • Procedure-wise training on products

Design & Develop Marketing Inputs

  • Artwork for Labels & Packaging
  • Brochures – Content, Artwork, Specifications
  • Newsletters – Content & Artwork
  • Magazines -Content & Artwork
  • Catalogs – Content & Artwork

Campaigns

  • Cardiovascular Workshop
  • Patients awareness camps
  • Designing tools for campaigns
  • Tracking Customer feedback
  • Measure performance against the goal (ROI)

Customer Engagement

  • Observership Program
  • Advisory board meetings
  • Hands-on Workshop for upcoming surgeons
  • CME on anorectal & colorectal procedures
  • In-house Conference ( Cardio Meeting)
  • Skill enhancement programs

Customer Visits

  • Fieldwork in the International market along with the sales team to understand the product response & to get first-hand information to identify customer needs and understand new product markets
  • Submission of detailed field visit report and analysis
  • Post-visit activities

Relationship with External Partners

  • Fieldwork and product and procedure training of authorized onboard channel partners

Brand Plan

Align the Brand Plan with Overall Corporate Strategy, Identification of Target Surgeons /accounts, In-depth information on the customer behavior and preferences, Positioning of the brand, Develop Product Name, LOGO & Tagline, Content Developing marketing increases both visibility and reputation, Content for Website, Marketing toolkit, Implementation/ Tracking & Adjustment.

Product Launch

  • Evaluation of products from thought leaders with feedback forms
  • Creation & designing of strategy, tools, and inputs for Launching New products in different Markets

World Congress Participation

  • Design Invitation Letter for the conference
  • Create artwork on Stall walls
  • Design relevant inputs for the event
  • Arraniging Symposium by enganing Global KoLs
  • Record relevant case videos to be displayed
  • Vendor Identification & Creation
  • Designing the artwork and content of the “Thanks Giving “mail for all the participants who have attended the booth.

Market Trend Analysis & Competitive Intelligence

  • Compile information on Competition products, specifications, brochures, marketing tools, and inputs (Global Market Survey)
  • Details Conference, CME & Symposiums conducted by the competition
  • Identification of World congress pertaining to CardioVascular
  • Mapping of activities done by new entrants.

Qualification: B.Sc/B.E/MBA

Experience: 7-12 Years