Product Manager | Win Healthcare | New Delhi

Job Description

• 
• Planning, developing marketing strategies, and implementing tactical plans to ensure marketing and sales objectives for a particular product or group of products are met.
• Develop short- and long-term plans, analyze market research findings, prepare a budget, evaluate inventory requirements, design promotional campaigns, and integrate management inputs to establish the strategic direction of the product in terms of profit, sales, market share, growth, and desired market positioning.
• Plan strategies, evaluate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local setting; manage product life cycle in view of initiatives for new indications, extensions, modifications, and other life cycle strategies.
• Setting up product strategies and objectives according to the company strategy.
• Ensure that product marketing strategies and tactical programs are developed and implemented to improve market performance.
• Facilitate implementation of market intelligence strategies; Analyse competitive market information & prepare competitor counter.
• Finding out developmental opportunities, and assessment of possibilities of new product launching.
• Understands the customers and environment and conducts market research if necessary.
• New product development & launching.
• Sales forecasting.
• Product budget expenditure is in line with the plans.
• Monitor performance and controls A & P budget.
• Building a closed relationship between PF and key customers.
• Develop advertising, promotion, and communication campaigns.
• Supporting field force reach sales target.
• Conduct training for Sales Reps as needed, including Product Knowledge, Obstacle Handling, and Promotional Materials.
• Ensure all business activities are in compliance with the company, corporate, and industry code of conduct.
• Address logistical and administrative requirements to ensure the availability of necessary resources and products.

Qualification: Graduation