Regional Activation Manager | Dr Reddy’s Labs | Chennai

Job Description

Purpose

Vistara Activation:

The rural Activation Team is the further extension of rural business and fortifies Dr. Reddys’ presence in the rural market. This team will enable the rural healthcare ecosystem by improving Healthcare Awareness by working on patient awareness and wellness programs through medical camps and educational programs. The team will create a system to provide Tele-medicines, POC diagnostics, Pathology, and Medicines services to rural patients from the convenience of their village thereby saving time, money, and effort for them.

Regional Activation Manager (RAM):

The role of RAM will be to oversee operations of the activation team for a region/state with reporting of 6-7 RAEs:

RAM is L1 Manager Roles

Role & Responsibilities:

1. Operations – Execution of Camps/ activation activities as per the SLAs in the business model

• Daily field work with RAEs (basis MTP) and organizing camps
• Daily guidance and regular agenda setting/ planning for all RAEs
• Overseeing that the operations of the clinic take place as per the specifications eg: availability of devices, kits, consumables, etc.
• Ensuring proper and timely data reporting by their team

2. Marketing Managing on-ground activation of field force, Promotions, Camps

• Engage and interact with key healthcare influencers in the village like Gram Pradhan, ASHA workers etc. to seek guidance, inputs, and support inactivation
• Promotion of the camps through door-to-door activities to build awareness and drive footfalls to camps
• Manage health camps by ensuring proper alignment, operations, and logistics
• Coordinating with Vistara/V+ RSMs for planning and conducting camp at Drs and ensuring RCPA progression
• Coordinating with Vistara/Vistara + ASM & FMRs for the launch of the program together and conducting camp at the right Drs
• Coordinating/engaging with Dr./RMPs on information about Camps/activation & awareness drives
• Coordinating with Dr./RMPs for Training & On-boarding on the app

3. Evaluate relevant HCPS & partners for the Camps

• HCP identification selection of Drs/RMPs which team has enrolled for Camps
• Identify, evaluate, and maintain a working relationship with the pathology partner

4. Team building, People Development, and Performance Management

a. Evaluate, hire & onboard people for RAEs roles in the team

b. Set monthly camp targets and evaluate the performance of the team

c. Drive Training compliance and monitor field team performance in training

Required Education:

• Graduate

Minimum Experience:

• 5+ years of fieldwork experience, preferably sales, trade activation, BTL promotions
• Additional work experience in a manager role with Activation domain & Pharma Sales will be preferable

Key Personal Attributes:

• Leadership quality with guiding and coaching ability
• Good networking & influencing abilities
• Comfortable with fieldwork and travel
• Communication skills (regional language)
• Comfortable in talking to customers and managing the relationship
• Ability to work in a dynamic environment & High Energy and Drive
• Must be collaborative in approach and a team player
• Good networking & influencing abilities
• Background of sales in rural areas (Pharma, Agri, FMCG, etc.)

Interview Preparation of Area Manager

Interview Questions – Area Manager in Pharmaceutical Companies

Roles and Responsibilities of an Area Sales Manager