Territory Business Manager | Abbott – Maximus | Trivandrum

Apply Now

Job Overview

  • Date Posted
  • Location (State / UT)
  • Expiration date
  • Experience
    2 Years
  • Gender
  • Desired Qualification
    Bachelor Degree
  • Salary in (₹)

Job Description

Roles and Responsibilities in detail

Area Business Planning:
  • • Plan for the monthly and quarterly business.
  • • Plan for Trade activation business and overall sales
  • • Plan demand generation and fulfillment
  • • Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations
  • • Prescription audit for Abbott brands and other competitors’ brands
  • • To create and update a customer list with the specified number of doctors/chemists (Trade) per the therapy/product requirement and maintain the same in physical/electronic format.
  • • Identifying potential towns and appointing distributors and customers (trade) in line with the business philosophy

Business generation & development:
  • • Achieve monthly, quarterly, half-yearly, and yearly Sales targets by promoting companies products ethically to customers as per the business plan
  • • Having science base discussions with Doctor and chemist for promotion of the product in the clinic and at the chemist’s place
  • • Organizing Camps (CME) as per the division strategy and customers’ need
  • • To carry out activations across trade and clinics for brand visibility
  • • To plan and conduct merchandising and sampling activity as per Division strategy.
  • • Facilitate the process of successful new product/products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic/trade promotion and feedback to the company
  • • Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:
    • a. 100% coverage of Doctors.
    • b. Customer Call average as per the customer management plan of the division/therapy.
    • c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy/division.
Brand Management:

• Ensuring the visibility of Abbott brands on retailers’ outlets as a part of the brand promotion strategy

• To plan and attend Retail meets, Market Blitz, etc for sales growth