Territory Manager | Dr Reddy’s Labs | Vadodara

Job Description

Roles & Responsibilities:

• You will be responsible for the promotion of the new product. You will be executing the Product Management Team’s marketing strategy, analyzing market trends, consulting with doctors on new product potential, and relaying feedback to the Product Management Team. Additionally, responsibilities include identifying key opinion leaders, monitoring product availability, and implementing brand strategies to facilitate a successful product launch.
• You will be responsible for monitoring primary and secondary sales through regular visits to stockists and pharmacies, ensuring the accomplishment of doctor and product-specific sales objectives. Active participation in monthly review meetings to assess coverage, adherence to SOPs, and expense management, all aimed at achieving area-level, product-level, and overall sales targets.
• You will be responsible for focusing on customer relationship management, the role entails establishing strong connections and addressing queries promptly using Infoginip. It also involves customer classification based on potential, determining meeting frequency accordingly, and tracking return on investment per customer to foster a loyal customer base for the company.
• You will be responsible for meeting Key Opinion Leaders (KOL) and Key business leaders (KEL) frequently and pursue them to conduct CME with the company; Collect interest areas of key customers and hospitals and conduct CMEs on those topics.
• You will be responsible for preparing a product matrix depending on the doctor’s potential & preference and deciding which product will fit the doctor’s needs. Update data on chemists, doctors, and Retail Chemist Prescription Audit (RCPA) through palm top to Unnati portal in order to ensure all stakeholders’ access to the latest information.

Qualification:

Educational Qualification- Graduate with a science background.
Minimum work experience- 6 months of experience in pharmaceutical sales.

Skills & attributes:

Technical Skills:

• Basic understanding of pharmaceutical products and marketing
• Experience in implementing and analyzing sales and marketing strategies.
• Basic knowledge of Computers.

Behavioral Skills:

• Excellent communication and interpersonal skills.
• Good at building and leveraging relationships.
• Strong analytical and problem-solving abilities.
• Strong Decision-making skills.