Therapy Business Manager | Abbott – Neuro | Trichy

Job Description

Roles and Responsibilities:

Area Business Planning:

• Plan for the monthly and quarterly business.
• Plan demand generation and fulfillment
• Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations
• Prescription audit for Abbott brands and other competitor’s brands
• To create and update a customer list having a specified number of doctors/chemists (Trade) as per the therapy/product requirement and maintain the same in physical/electronic format.
• Identifying potential towns and appointing distributors and customers (trade) in line with the business philosophy

Business generation & development:

• Achieve monthly, quarterly, half-yearly, and yearly Sales targets by promoting companies products ethically to customers as per the business plan
• Having science base discussions with Doctors and chemists for the promotion of the product in the clinic and at the chemist’s place
• Organizing Camps (CME) as per the division strategy and customers’ need
• Facilitate the process of successful new product/products launch in the territory by undertaking correct identification and targeting customers for the new product, meeting them at pre-determined intervals, effective in clinic/trade promotion and feedback to the company
• Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:
  • 100% coverage of Doctors.
  • Customer Call average as per the customer management plan of the division/therapy.
  • Market intelligence collection, retailer-level inventory management calls as per the product profile, and marketing strategy of the therapy/division.

Brand Management:

• Ensuring the visibility of Abbott brands on retailers’ outlets as a part of the brand promotion strategy

• To plan and attend Retail meets, Market Blitz, etc for sales growth

Minimum Education

1. BSc/B. Pharma 3 +Yrs of experience.

Minimum Experience/Training Required

1. Candidate with prior/current experience in the same therapy. Candidates from MNCs and top Indian Pharma companies will have added advantage.