Product Manager | Abbott – Metabolics | Mumbai

Job Description

Core Responsibilities

• Independently handles brand management responsibility for allocated brands
• Achieve top-line, market share, and bottom-line targets for the brands assigned
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
• Analyze market conditions and forecast sales on a regular basis
• Monitor ROI on brand strategies
• Monitor competitor activities
• Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Develop and implement an Annual Operating Plan for the brand portfolio
• Undertake fieldwork to capture insights
• Effectively collaborate with the sales team and cross-functional stakeholders for a buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Actively drive engagement with the sales team – conduct CSM and other sales meetings to drive excitement.
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
• Effectively coordinate with other functional areas within the organization e.g. Medical, Training, Promo team, Supply Chain, Finance, etc.

QUALIFICATIONS

Education

• Graduate in Science / Pharmacy.
• MBA/PGDBA in Sales and Marketing

Experience/Background

• Pharmaceutical Product Management experience of 3 years (preferably in MNC) as a brand manager
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders
• Experience in managing new launches is preferable